UK- based leading sports fitness clothing brand Gymshark has chosen NetSuite cloud offered by Oracle NetSuite Global Business Unit, the world’s leading provider of cloud-based and omnichannel commerce software suites and is leveraging the support from SuiteCloud Developer Network (SDN) partner Patchworks, to grow and expand into new markets.
Usually, different systems for ecommerce, inventory management, order management, and third-party software systems result in lost sales, inventory stock outs and ultimately poor customer experiences for retailers. In order to avoid this, Gymshark is using the Patchworks Ecommerce Integration solution to easily connect to existing e-commerce or other specialized business systems with NetSuite to help ensure greater visibility and consistency of data flows, business processes, and customer experiences.
Chris Perrins, Finance Director at Gymshark said, “Our customers are at the heart of everything we do, and NetSuite’s cloud platform will help us to continue to improve our relationships with shoppers and build our global brand.”
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It may be mentioned here that the sportswear retailer’s online fitness apparel company has recently earned the top spot in the Times Fast Track 100, and is now expanding into new territories.
Mark Woodhams, Managing Director EMEA at NetSuite said, “The British retail industry is facing tough times and a great deal of uncertainty, but looking at Gymshark you would never know it. Their growth has defied the odds in three very competitive sectors. By moving to the cloud with NetSuite and Patchworks, these growing brands can now replicate their success as they take their business to the next level.”
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