KappAhl, a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland, have 24 per cent of the fashion chain’s assortment is sustainability labeled in this spring. Carina Ladow, VP, Assortment and Design at KappAhl, told, “KappAhl and Mary found one another at once through their great commitment to sustainability.” The result of the collaboration, the “Dreams through a Lens” collection, combines sustainably produced materials and classic fashion that endures.
When KappAhl, in a large questionnaire, asked its customers what the most important environmental issues were, increased access to environmentally friendlier materials and reduced use of chemicals came top. These are two important sustainability challenges that are high-up on KappAhl’s agenda.”The so far limited availability of sustainable materials is one of our major challenges. We are closely following the commercial availability and participating in important projects that are taking the development forwards,” Carina Ladow says.
Bharat Tex Special Report 2026 
