Uniqlo with support from Disney Consumer Products has unveiled a new global collaboration that aims to add a touch of Disney enchantment, Marvel action, Star Wars adventure, and Pixar creativity to everyday Uniqlo LifeWear fashions. Uniqlo began its relationship with Disney Consumer Products in 2009, and as both companies strengthen ties, the initiative will also include innovative new products, pop-up stores and in-store and online customer experiences.
The ‘Magic for All’ initiative, which will be introduced to customers at the ultimate Disney Fan Event, D23 EXPO in this month, will include a range of T-shirts, jackets and sweatshirts featuring Mickey and Minnie Mouse, and other popular Disney characters from Star Wars, Pixar Animation Studios’ Toy Story, Marvel’s Avengers and Disney’s Frozen.
Tadashi Yanai, Chairman, President and CEO of Fast Retailing (Uniqlo) said, “We want to help everyone’s dreams come true. I am thrilled at this opportunity to collaborate with Disney Consumer Products to lead the way in retail innovation. I look forward to bringing together LifeWear and the magic, excitement and adventure of Disney, Marvel, Star Wars and Pixar to deliver enjoyment to customers all around the world through our products, customer service and shopping experience.”
