The women’s fall collection at Tommy Hilfiger will bear the reinforcing imprint of model Alexa Chung’s design sensibilities. As guest editor, Chung will select and reveal her favourite pieces from the women’s collection comprising of outerwear and holiday apparel. Crediting Chung’s cool, witty, smart and great sense of style, Tommy Hilfiger claims that Chung is the “It girl” who “knows how to mix of-the-moment styling with classic design for a unique look that’s totally her own.” He further added that “Alexa will give customers an insider’s view of her must-have pieces from our seasonal collections, all presented through shoppable content on tommy.com and in select Tommy Hilfiger stores across Europe.”
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