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“Sustainable Denims…” A new unique selling preposition for denim manufacturers

Almost everyone at the Denim Expo, from all segments of the supply chain had much to share on progress they had made in making sustainable denims. “We have taken lots of initiatives in sustainability. As of day, mindset is changing and everybody is trying to adopt the culture now. Bangladesh is growing well in this direction,” shared Shohel Rana, Director – Marketing & Merchandising, Nassa Group, one of the largest denim fabric manufacturers in Bangladesh with […]


Apparel brands are coming forward in support of ‘Responsible Wool Standard’

As per the latest report of Textile Exchange, a global non-profit organization that focuses on minimizing the harmful impacts of the global textile industry and maximizing its positive effects, an increasing number of apparel brands and suppliers from across the (global) textile industry are pledging to support the Responsible Wool Standard (RWS). Fifteen brands including H&M, Marks & Spencer, William-Sonoma Inc., Patagonia, Eddie Bauer, REI, Eileen Fisher, Tchibo, Varner, Vaude, Coyuchi, Mountain Equipment Co-op, Deckers, […]


Warm weather dampens winter-wear sale in India

The unusually warm winter this year in India has forced several winter wear brands to start their discount sale in the middle of the season. The balmy weather has badly hit the demand for heavy winter wear and forced the brands to tweak their strategies. Industry experts estimate India’s annual winter wear market to be around US $2.3 billion (Rs 15,300 crore), but this year, the sale has been around 15 per cent below expectation […]