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After conquering domestic market, LIVA is targeting international retailers through LAPF

Deriving its competitive edge from integrated business models, the Pulp and Fibre business of Aditya Birla Group, Birla Cellulose has steadily grown over the past six decades to achieve global partnership with a 21 per cent market share. LIVA, the company’s new age naturally created fabric has created a stir in the domestic market for being comfortable, soft, 100 per cent natural and eco-friendly. In conversation with Apparel Online, Rajeev Gopal, Chief Marketing Officer, Birla […]

March 14, 2017


NCR’s apparel exporters excited as LAPF Studio opens in Noida

A first-of-its-kind initiative that will benefit Delhi-NCR, especially Noida-based apparel exporters and domestic brands, LIVA – the fashion fabric brand of Aditya Birla Group – opened its LAPF (LIVA Accredited Partner Forum) studio in Noida. The studio, spread over an area of 1,500 sq. feet, features more than 1,200 samples of dyed/grey, viscose, modal and excel fabrics, along with a variety of yarns with detailed specification for both knit as well as woven segments which […]

January 23, 2017


Liva opens new LAPF Studio in Noida (India); New York to be next

A first-of-its-kind initiative for the benefit of Delhi-NCR, especially for Noida-based apparel exporters and domestic brands, Liva – the fashion fabric brand of Aditya Birla Group – yesterday opened its LAPF Studio in Noida. The Studio, spread over an area of 1,500 square feet, features more than 1,000 samples of viscose, modal and excel fibres with detailed specification in knit as well as woven which are being prepared by 70 fabric companies that are associated […]


Aditya Birla to place LIVA partners globally

Birla Cellulose is planning a global marketing drive for its textile value chain partners, under the LIVA Accredited Partners Forum (LAPF) initiative. The ongoing effort to scale up the textile value chain for global marketing was witnessed at the recently held Noida Conclave, which was aimed at providing a useful and unique platform for textile manufacturers to reach out directly to the leading women’s wear exporters and international brands. “We will help the LAPF partners […]

January 14, 2016


Birla plans to boost women’s wear exports

Aditya Birla group is creating a one-stop platform for fabric-manufacturers, targeting women’s wear exporters and international brands via a mega event, scheduled to be held in Delhi-NCR on January 8. The move is being driven by the group’s fibre business arm Birla Cellulose, the world’s largest viscose staple fibre (VSF) manufacturer. This is an expansion of its ongoing LIVA Accredited Partners Forum (LAPF), where Birla Cellulose would bring together LAPF partners and international brands. The […]

January 7, 2016


Aditya Birla Group to spend US $ 2.2 million on LIVA’s R&D

LIVA, the new age fabric known for its natural and fluid drape which has taken the imagination of the fashion industry by storm, is set to get better. Aditya Birla Group’s Grasim Industries has earmarked a capex plan of US $ 2.2 million for product and application development, R&D and business development for LIVA. “The usage of Viscose Staple Fibre (VSF) is already catching up among domestic processors with VSF-made winter collection expected to go […]

December 25, 2015