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Comfort & Functionality: Value adds for intimate wear

With the changing time and evolving mindsets of women across the globe, intimate wear has evolved with the aesthetic as well as the body fits. Updating intimate wear isn’t simply about stocking up on aesthetics anymore… It’s as much about function as it is about fashion. The international market has seen greater emphasis on comfort without compromising on aesthetics, Indian exporters working in the category have pondered on this high call and are revolutionising the basic need intimate […]

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Naked Brand launches women’s intimate apparel line

Innovative inner fashion and lifestyle brand, Naked Brand Group Inc. recently announced the launch of its women’s intimate apparel collection with two core groups of daily essentials, called ‘Naked Luxury’ intimates and ‘Everyday Naked’. The collection has been designed by Carole Hochman, CEO, Naked Brand, and is said to provide effortless comfort and a “light as air” fit. The Naked Luxury intimates collection has been made from luxuriously soft Modal fabric with 360-degree stretch that […]

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