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# Indian Home Furnishing Industry

Diversification: The survival key for medium-level exporters in Delhi-NCR

Today, home furnishing market is one of the most competitive industries across the globe that carries a very promising future for those companies that have the wherewithal to deliver products as per various market demands. According to a market research report released by Allied Market Research, home products are a growing segment increasing rapidly at the current CAGR rate of 4.2 per cent, expected to touch US $ 664.0 billion by 2020. This significant growth […]

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Vijay Design Inspirations consolidating growth on the base of uniqueness

With the industry becoming very competitive and ‘no guaranteed’ formula for success, exporters are looking in multiple directions to sustain growth and profitability. Even companies which have been in operation for decades are finding it difficult to survive. But, on the other hand, there are companies that have not only kept pace with the changes, but also reaped the benefits of their upfront approach. Vijay Design Inspirations, a Greater Noida-based home furnishings manufacturing company is […]

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Merchant Export: A successful business model for Idyllic Creations

Indian home furnishing segment is continuously growing despite various challenges, and accordingly some players are changing their existing strategies, whether small or big, to survive in this cut-throat competition. If required, they also modify their business model according to the market needs. Apparel Online met with one such dynamic person, D. Asirvatham, who entered into this business in 1996 with his company Expectation (a full-fledged manufacturing set-up) which eventually closed in due course of time […]

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True Home Décor: Quest for development never ends

In recent years, most of the small- and medium-level home furnishing companies have been facing hurdles to grow and many of them are happy to maintain their recent level. But Noida- based True Home Décor noted manifold growth in its turnover in last four years and even geared up for further progress. In a candid discussion with Apparel Online, Anand Gupta, Director of the company, with an annual business of US $ 1.5 million, described […]

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Panipat business affected by global market slowdown

Most of the home furnishing hubs of India are facing the heat of the slowdown in the international markets and which has been the condition for the last few years. The companies which are totally into export are more affected, but those that are into domestic business suffered as well. Panipat, which is equally strong in domestic as well as export market, too is facing a similar situation. Yet, there are some upfront companies which […]

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Jodhpur: After Furniture and Handicraft, Home Furnishing is the Growth Avenue

Known for its furniture, handicrafts and fabric processing industries, Jodhpur is now also growing its footprint in home furnishing (soft goods). There are many reasons supporting the growth to this industry, which has been aided by the fact that some SMEs, having furniture or handicrafts business since decades, added home furnishing few years back and are now enjoying the benefits as a regular product category. Though, the players have dissent on many issues, they unanimously […]

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Despite difficulties, companies entering and getting orders from Japan

Japan is an important market for Indian exporters, but the recent recessionary trends of this quality-conscious market has forced Indian exporters to change their strategy. Now they are open to catering whatever minimum orders the Japanese buyers are asking for, focusing more on product development, offering more styles and also reducing the prices to stay relevant to the market. Recently, Indian Trade Promotion Organization (ITPO) organized the 27th India Home Furnishing (IHF) fair in Osaka […]

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Heimtextil India Positioned as a comprehensive show for Home Textiles

Organized by Messe Frankfurt, the stage is all set for the second edition of Heimtextil India, to be held in New Delhi (at the Pragati Maidan, covering an area of 8,000 sq.m.) from 22nd to 24th June. The show is being hyped as a comprehensive event in terms of exhibitors as well as visitors, as not only top Indian brands, but even exporters, fabric companies and overseas participants from countries like Bangladesh, Bulgaria, China, etc. […]

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Established exporters in home furnishing enjoying growth in domestic market

Noida-based, GOTS, Organic Exchange, ISO9001:2000 and BSCI-certified export house Mariko recently started its portal www.tarinionline.com and is simultaneously increasing its footprint through brick & mortar stores in the Indian retail market. ‘Tarini’, the brand of the company has an exclusive presence at Westside (TATA Group) for over 20 years and is still going strong. Miyan Bazaz Exim, another export house in Jaipur, enjoying working with prestigious retailers like Big Bazar and Westside, is in the […]

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Kitchen Linen: Medium-level exporters are not enthusiastic

Most of the Indian home furnishing exporters are offering a complete range of products to their buyers, and kitchen linen is one of the important product categories in their product profile. Apparel Online caught up with a few middle-level exporters to find out how the segment is moving in these slow market conditions. Like most other products in the home segment, demand of kitchen linen too has been impacted in recent years, even as of […]

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Home Fashion Technology Week: A welcome initiative; need to enhance its spectrum

It is perhaps for the first time in the history of Indian home furnishing industry when top machinery suppliers and exporters came together to meet and discuss on issues that the industry is facing. Organized by MSBC (MSB Consulting), the 2016 edition of Home Fashion Technology Week (HFTW) organized in Delhi, Mumbai and Karur, offered this unique opportunity to the exporters and machinery suppliers, who in particular, notwithstanding the obstacles and challenges faced, seemed happy […]

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Meet the home furnishing firms surviving in remote areas…

These companies are not in established hubs or even in those cities which have proper industrial areas, but are still able to manage their home furnishing export business by their sheer grit and product offerings. Missing the ecosphere of advantages that working in hubs/clusters give to a manufacturing unit, it is very difficult to survive in such outlying areas, yet the circumstance also has its own few benefits. Within limited resources, while some units are […]

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Smaller orders are hurdle to adopt advanced technology many small interventions can make a big difference…

If we keep aside giants of the Indian home furnishing industry and a few mid-level vertically integrated companies, the use of technology, especially the advanced technology is not very common. Mostly, standard stitching machines and machinery for value addition are in use. Of late some niche technology events, like the Home Fashion Technology Week (HFTW), are coming up with exclusive focus on home textile industry. Even hubs like Panipat and Erode too are witnessing machinery […]

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