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“Sustainable Denims…” A new unique selling preposition for denim manufacturers

Almost everyone at the Denim Expo, from all segments of the supply chain had much to share on progress they had made in making sustainable denims. “We have taken lots of initiatives in sustainability. As of day, mindset is changing and everybody is trying to adopt the culture now. Bangladesh is growing well in this direction,” shared Shohel Rana, Director – Marketing & Merchandising, Nassa Group, one of the largest denim fabric manufacturers in Bangladesh with […]

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