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Aditya Birla Group honours Mercury Fabrics

Mercury Fabrics, a respected name in Delhi-NCR (India) for quality knitted fabric production, was recently honoured by Aditya Birla Group with ‘Excellence Award 2017’ for the maximum consumption of (LIVA) viscose in knitted fabric. The manufacturer is one of the channel partners of LIVA, a new generation Birla Cellulose fibre by Grasim Industries Limited. Kumar Mangalam Birla, Chairman of Aditya Birla Group presented the award to Rahul Sachdeva, young Director of Mercury Fabrics. Content on […]


Aditya Birla Group launches Liva Crème

India’s Aditya Birla Group has announced launch of Birla Cellulose’s ‘Liva Crème’ brand. The variant has been announced after successful launch of high quality fabric Liva in 2015. The launch event took place in Mumbai on April 20. “Liva Crème is nature based luxuriously soft fabric which imparts fluidity, drape, fall and sheen to the garment,” the company said about the new fabric variant. Liva stands for the high quality fabric made using natural cellulosic […]


After conquering domestic market, LIVA is targeting international retailers through LAPF

Deriving its competitive edge from integrated business models, the Pulp and Fibre business of Aditya Birla Group, Birla Cellulose has steadily grown over the past six decades to achieve global partnership with a 21 per cent market share. LIVA, the company’s new age naturally created fabric has created a stir in the domestic market for being comfortable, soft, 100 per cent natural and eco-friendly. In conversation with Apparel Online, Rajeev Gopal, Chief Marketing Officer, Birla […]

March 14, 2017


Liva opens new LAPF Studio in Noida (India); New York to be next

A first-of-its-kind initiative for the benefit of Delhi-NCR, especially for Noida-based apparel exporters and domestic brands, Liva – the fashion fabric brand of Aditya Birla Group – yesterday opened its LAPF Studio in Noida. The Studio, spread over an area of 1,500 square feet, features more than 1,000 samples of viscose, modal and excel fibres with detailed specification in knit as well as woven which are being prepared by 70 fabric companies that are associated […]


Aditya Birla Group appoints new CEO for Grasim’s textiles division

Aditya Birla Group, an Indian multinational conglomerate which operates in 40 countries with more than 120,000 employees worldwide, has announced the appointment of Satyaki Ghosh, who was hired as the Global Sales Director at L’Oreal Paris earlier this year, as the new CEO of Grasim’s domestic textiles division, a textiles major company owned by the Aditya Birla Group itself. Ghosh will reportedly succeed the current CEO S. Krishnamoorthy, who will be leaving the company soon. […]


Grasim announces Q2 FY ’17 financial results

India-based Grasim Industries has posted a befitting second-quarter consolidated financial performance. The consolidated net profit registered a growth of 50 per cent to Rs. 846 crore compared to Rs. 526 crore for the second-quarter last year. The consolidated revenue rose from Rs. 8,166 crore in the second-quarter of previous year to Rs. 8,387 crore this year. Consolidated net sales also increased from Rs. 9,016.23 crore previous year to Rs. 9,261.78 crore in the current year. […]


Century Textiles likely to merge its ‘textile’ division with ABFRL

Century Textiles is looking to devolve its textile business and merge it with Aditya Birla Fashion and Retail Ltd. (ABFRL) in their bid to bring the entire fashion and textile business of the Aditya Birla Group under one roof, the media reports claim. Century Textiles gets almost 9 per cent of its total revenue from its fabric and denim business and is also a supplier to Aditya Birla Fashion and Retail. Also Read – Aditya […]


LIVA applauds success of its brand ambassador – Kangana Ranaut

Birla Cellulose’s fluid innovation, ‘LIVA’ has congratulated its brand ambassador, Kangana Ranaut for winning the Best Actress Award for her double role in ‘Tanu Weds Manu Returns’ at 63rd National Film Awards. In a press release Dilip Gaur, Business Director, Birla Cellulose, a group company of the Aditya Birla Group said, “We at LIVA, value our brand partners – brand ambassador, co-branding partners, LIVA Accredited Partner Forum Members, and believe their partnership is mutually beneficial. […]


Aditya Birla Group to spend US $ 2.2 million on LIVA’s R&D

LIVA, the new age fabric known for its natural and fluid drape which has taken the imagination of the fashion industry by storm, is set to get better. Aditya Birla Group’s Grasim Industries has earmarked a capex plan of US $ 2.2 million for product and application development, R&D and business development for LIVA. “The usage of Viscose Staple Fibre (VSF) is already catching up among domestic processors with VSF-made winter collection expected to go […]

December 25, 2015


MFL launches Van Heusen Style Studio in Bengaluru, India

Madura Fashion & Lifestyle has launched a new digitally integrated store under its flagship formal wear brand – Van Heusen. The store named Van Heusen Style Studio will offer a wide range of collection. The retailer has partnered with Fitch Retail in Singapore to draw up the concept, with virtual fitting rooms sourced from Experiential Design Lab. The store has been built at twice the cost of a regular Van Heusen store and launch of […]


Century Textiles allocates 10.18 million shares to Aditya Marketing & Manufacturing, IGH Holdings

Century Textiles and Industries Ltd., controlled by B.K. Birla Group has allotted 10.18 million shares to two companies: Aditya Marketing & Manufacturing Ltd. (4.10 million) and IGH Holdings Pvt. Ltd. (6.08 million), both controlled by Aditya Birla Group Chairman Kumar Mangalam Birla. The allocation after conversion into equity shares will raise the promoter’s group stake from 45.22% to 50.21%. Also Read – Aditya Birla Launches Forum to Improve Indian Textile Value-chain B.K. Birla, Chairman of […]