By announcing the launch of its Anti Fast Fashion Shop, Australian brand Fame and Partners has cemented its status as a ‘cool’, and significantly, a ‘cult-favourite’ brand of fashion-forward and eco-friendly women everywhere. The company’s approach to being anti-pollution, anti-waste and anti-uniform is geared towards voicing an opinion and taking a strong stand against a culture that promotes fast fashion.
“The decision to launch the store was reflective of the changing attitudes of consumers worldwide,” averred Nyree Corby, CEO and Founder Fame and Partners, adding, “Now more than ever, women are demanding more from the brands they support, so Fame and Partners is taking a stand against this mass-produced fast fashion culture. The Anti-Fast Fashion shop will also offer customers the option to make orders according to their likings with a choice from over 20 colours.”
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What is noteworthy is that the fashion brand has implemented this customized, low-waste approach as a means to inspire women to help minimize fashion waste while expressing their personal style. Further corroborating on this, Corby mentioned, “Since we don’t have excess stock, we don’t have excess waste.” Over the next few months, the brand will roll out 101 new pieces that will range from US $ 169 to US $ 459, including tops, pants and many other clothes.