Sweatex
– Disposable Underarm Dress Liner Launched
After
successful test marketing the disposable underarm dress liner, VNS Innovations
has commercially launched the product under “SWEATEX” brandin the Indian
domestic market as well as in the US. Presently the company manufactures the product
in collaboration with a Chinese company. The product, which is made up of hypoallergenic thin layers, is
affixed to armpit part of the garment and acts as an absorbent of excessive
sweat, saving not only the laundry expenses but also make the garments
more durable. The company is expecting
to sell three lakh pairs in the first year itself.
|