Freddy, the Italian activewear, has entered into the Korean market, a part of its international distribution expansion strategy. The company has signed a new licensing and distribution agreement with the Korean fashion giant, In The F Co. Ltd, the leading Korean international fashion label distributor. It’s a five-year agreement and the forecast is for a minimum retail price value of 5 million euro in 3 years.
Under the agreement, the distribution will include men’s, women’s, children’s, sports clothing, accessories and footwear lines within the Freddy label and also Freddy the Club women’s fashion clothing and accessories line. The companies further plan to open series of Freddy corners and shop-in-shops in the most exclusive shopping malls and mono-brand retail outlets in the main cities. Moreover, Freddy also inked a distribution and licensing agreement with Japan’s Itochu and Descente group. Under this agreement, 2 flagship-stores will be opened and will also offer its presence in Japanese department stores and sporting goods retail outlets.
